Making a great product EVEN BETTER.
AUDIO
ANIMATION
The Idea
The challenge – How do you take a well received product and make it even better for the market?
Resulting in both NAMM TEC Awards and Music and Studio Awards, our team worked in partnership with JBL, leveraging marketing feedback to update JBL 3 Series to become the JBL 3 Series MkII. Designed to meet the ever-evolving environmental requirements of the recording and broadcast worlds, all while maintaining manufacturing product margins, essential for competitiveness. This was done through strategically reducing part count without ever sacrificing aesthetic or sound.
Process
INDUSTRIAL DESIGN
CONCEPT DEVELOPMENT
ANIMATION
3D CAD DEVELOPMENT
MARKETING SUPPORT
Client
JBL PROFESSIONAL BY HARMAN
A JBL Best-Seller
JBL MkII Studio Monitors, now a best-seller for JBL Professional, are available in 5, 6, and 8-inch sizes, accompanied by a jaw-dropping Subwoofer. Beyond their audio excellence, these monitors distinguish themselves with meticulous attention to form, color, material, and finish. They have become a staple for any high-end home engineer or studio professional.
Animation
From concept to reality, we don’t just design products – we bring them to life! Along with product design, Pulse can develop dramatic animations showcasing your product in all its glory. Our animation for the MkII Monitors transcends conventional showcases, using pulsating movement to visually capture the powerful sound produced by these monitors.
