A web-based app that helps growers plan out their grow room in 3D space.
WEB DESIGN
The Idea
FloraFlex Room Builder is a web-based app that facilitates a hydroponic grower building out their ideal grow system. Through a series of questions, the app designs your system in 3D space and seamlessly integrates with existing e-commerce. Culminating with a one-step purchase and a detailed pdf report that the user can use to assemble their system.
After all the required parts have been received by the customer, they can log back in and load their room, utilizing the 3D world as a reference on assembly and layout. From UI design, to PRD development, to the conversion of nearly 5000 manufacturing-detailed CAD models to compressed web-friendly alternatives… this application was a massive but exciting challenge. All to achieve the end result application that is totally unique to the hydroponic industry.
Process
PRD DEVELOPMENT
FLOW DOCUMENTATION
UI IDEATION
APP DESIGN
ASSET HANDOFF
DEVELOPMENT SUPPORT
Client
FLORAFLEX
A literal one-stop-shop for everything you need to make your grow a reality.
With the broad range of products offered, and the intricate level of detail needed for the hydroponic industry, Pulse worked with specialist engineering teams to stringently test 1000s of permutations that could be generated by the Room Builder algorithms. This was done in parallel to designing the full extent of the UX/UI, insuring both pixel perfect assets and part calculation that was accurate 100% of the time. Once Room Builder calculates every item required, and shows the user their build in a 3D world, there is a seamless handoff with Cloud-based Magento e-commerce functionality.
