Product, brand, and packaging design…we’re on a roll.
SPORTS
The Idea
Neven Cycles is a SoCal based company that started with a passion for all things biking. Rack 19 is a unique solution for bicycle storage. Using 6000 series aluminum, this rack gets your ride safely up and out of the way.
In addition to designing the physical bike mount itself, Pulse worked with Neven to design the logo, packaging, and website for the brand. Symmetry and functionality are used within the logo, while paying homage to cycling inspired iconography. Packaging included a box that served for both shipping and POS, as well as custom branded packing tape.
Process
INDUSTRIAL DESIGN
CONCEPT DEVELOPMENT
3D CAD DEVELOPMENT
PROTOTYPE DEVELOPMENT
BRANDING
PACKAGING
Client
NEVEN CYCLES
Paying homage to cycling inspired iconography.
Neven Cycles User Manual
This manual is a clear and concise guide for users, acting as both a valuable resource and an extension of the brand. Illustrations and diagrams are used to clearly guide the user. Brand colors and textures create a more eye-catching experience, contrasting the sterile manuals one usually sees in the space. Additionally, the Neven Cycles User Manual lives on the website as well, making it easily accessible to any user.
